
The Year of Slop
SEO bait, syrup sneakers, and more.
The savvy marketer's hub for industry news, insights, resources, and culture.
Google is giving Firebase a major glow-up, turning it from a developer-focused platform into a powerful DIY AI app builder.
Firebase Studio—now in preview and open to individual Google users—enables you to ✨ “vibe code” ✨ ideas into real apps.
Simply describe an app idea in plain language and receive a working prototype, complete with AI-generated code, layout, and features. You can tweak everything, then hit “prototype” to see your app come to life—no coding skills required.
Based on our prelim testing, it’s super useful for non-technical creatives to experiment with and demonstrate ideas before passing things on to human devs. Definitely give it a go.
If you’re marketing to niche communities, you’re always on the hunt for digital spaces where people are actually talking—not just posting.
The Hive Index is a curated directory of online communities, organized by topic and platform.
You can use it to find active Slack and Discord groups where your target audience dishes about their problems and desires in their own language and on their own terms.
Happy lurking!
If you’re aggregating content from across social for work inspo or, say, a marketing newsletter…
Or you just love collecting fire memes, you know how hard it is to find something again once you scroll past.
Echo Memo is a free cross-platform social media bookmarking tool that actually remembers what you save—whether it’s from X, TikTok, or YouTube.
It’s got—you guessed it—AI-powered search, so you can describe what you’re looking for (even visually!) and Echo pulls it up.
Pastel is a simple tool that lets your team review and approve marketing assets like websites, emails, and images.
It’s especially helpful for email marketing, because users can leave comments directly on emails, making feedback easy to follow.
It also helps keep versions organized and turns uploaded emails into a space for collaborative edits. No more endless test emails.
There’s a free forever plan with one user, unlimited guest reviewers, and unlimited versions. Paid plans start at $35/month for more features.

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Managing social at scale? That’s a whole different beast.
Sprinklr is an enterprise-grade SMM platform that lets you listen to your audience across 30+ channels, automate content creation with AI, and create custom workflows and rules.
So, when you’re running multiple teams, global campaigns, and social customer service, it keeps everything in sync.
Their role-specific dashboards are a very cool touch—simplifying the nav for your SMMs so that they only see the tools and metrics they really need.
Love a mind map? Same.
Google’s new mind mapping feature in NotebookLM automatically organizes your notes into a visual web of key ideas and connections.
It’s pretty slick: you upload your docs, and NotebookLM generates a dynamic mind map, showing relationships between concepts at a glance.
If you need to dive deeper, you click on a node, and the AI pulls up related insights. Then, you can download it and share it with the team.

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Kommunicate’s AI-powered email ticketing system helps you automate your responses to repetitive email queries.
And that means reduced response time, cleared backlogs, and more time to focus on the chewier customer problems.
Kommunicate’s AI can prioritize, categorize, and even escalate high-priority tickets. Plus, it can give you actionable insights into ticket trends and sentiment analysis.
We love sentiment analysis.
Another day, another search engine you didn’t know existed.
Instead of dropping a dry stat into your content, use The Measure of Things to compare measurements to things people are actually familiar with—like the height of the Empire State Building or the weight of a blue whale.
It helps you create vivid, relatable metaphors, which is perfect for simplifying otherwise confusing data, especially when you’re trying to connect with an audience that might not be familiar with technical jargon.
Plus, it’s fun. So, we’ll leave you to it.

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We’re always on the lookout for tools that cut through the noise.
Listen Notes does exactly that for podcasts. It’s basically a search engine for the entire podcast universe, but with a focus on quality, not inflated numbers.
You can use it to quickly find episodes where brands, people, or specific topics are mentioned (perfect for research, trend spotting, or even competitive intel).
Plus, their “Listen Later” playlists are a game changer—like Pocket but for podcasts—so you can save relevant episodes without committing to an entire show.
It’s simple, clean, and genuinely useful.

Rich O'Donnell

Rich O'Donnell

Shannon Sankey

Rich O'Donnell

Rich O'Donnell

Rich O'Donnell

Shannon Sankey

Shannon Sankey

Ian David
