The Daily Carnage

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Platform Properties in Search Console

Google is making it easier to measure how social content performs in Google Search.

Platform Properties in Search Console now allow you to track the search performance of your Instagram, TikTok, X, and YouTube accounts directly within the platform.

You can now track:

Clicks from Google Search to social content.
Impressions showing how often posts appear in search results.
Click-through rate (CTR) to measure search performance.
Average search position for social and video content.
Search queries that lead users to Instagram, TikTok, X, and YouTube posts.

The reports only measure how content performs on Google, so they don’t replace platform analytics like TikTok views or Instagram reach. Each social account must also be added as its own property in Search Console.

Goldfish

Goldfish eliminates the need for constantly re-explaining context, copying and pasting conversations, and repeating project details over and over.

It builds context from your activity across your Mac and makes that information available wherever you write.

Press the Option key in any text field, and it can draft replies, rewrite text, summarize long threads, or recall details from your recent work.

Fundraisly

Fundraisly is a fundraising platform that automates the process of researching venture capital firms, building prospect lists, and sending cold emails.

You can use the platform to identify investors that match your industry, funding stage, and geography.

It analyzes a database 300k investors and millions of past deals, then recommends the most relevant prospects and potential warm introductions through a founder’s existing network.

Glideo

Glideo is a screen recording tool that automatically enhances and polishes your product demos, tutorials, and walkthroughs.

It’s got intelligent zoom, smooth cursor tracking, click highlights, and camera layouts that keep viewers focused on what’s happening on screen.

Octolens

Octolens helps brands spot high-intent conversations before they become sales opportunities.

Instead of tracking simple brand mentions, it monitors discussions across platforms like Reddit, LinkedIn, X, GitHub, and more to identify people actively looking for solutions like yours.

The platform filters out noise using AI, surfaces relevant conversations, and sends real-time alerts so you can engage while interest is still high.

It’s a smarter way to turn online conversations into qualified leads—without spending hours searching for them.

Reddit Ad Split Testing

Reddit just rolled out Split Testing to all advertisers, a built-in A/B testing tool that lets you compare two campaign variants in a controlled experiment (without relying on manual workarounds or third-party tools).

Choose from pre-built testing templates, like Reddit Max vs. Standard campaigns, automated vs. manual targeting, or one creative against another.

Then, Reddit handles audience splitting, budget allocation, and simultaneous delivery.

Because users are divided into non-overlapping groups, you can isolate a single variable and determine which approach performs better with greater confidence.

Reddit declares a winner once a test reaches 65% statistical confidence.

New Meta Tools for Marketers

Meta recently unveiled a suite of new tools for creating, optimizing, and scaling campaigns faster.

You can now generate creative variations, learn from past campaign performance, and quickly iterate on concepts.

There’s also a unified Creator Marketing Hub, which will make it easier to discover creators, manage partnerships, and turn creator content into paid ads from dashboard.

Plus, you can deploy AI-powered agents that answer questions, recommend products, and assist shoppers across Messenger, Instagram, and WhatsApp.

Lantern

Lantern is an AI search optimization platform to help monitor how your brand appears in AI-generated answers.

It tracks whether you’re being cited, how often you appear, and which competitors are earning more visibility.

It also connects AI citations with marketing performance by integrating with tools like HubSpot and Google Analytics, so you can see whether AI visibility is actually influencing traffic, leads, and revenue.