The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

TikTangled

TikTok US is off to a bumpy start.

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In the Bag

This summer, DoorDash is touring the BagMobile—a 15-foot-tall version of its iconic red delivery bag—through Miami and Chicago as part of an OOH campaign with GUT Los Angeles.

The BagMobile makes stops in popular neighborhoods to hand out themed freebies like beach towels and sunscreen.

The campaign kicked off with a delightful teaser stunt: smaller cars with DoorDash bags left “accidentally” on their roofs, rewarding alert passersby with gift cards and BagMobile pop-up details.

RelationChips

Every three seconds, a new relationship begins on Tinder.

And so, because three seconds is how long it takes to eat a potato chip, Tinder has made RelationChips.

The limited-edition snack is sweet, spicy, and packaged with a QR code for a free week of Tinder Gold.

“Our brief was to make Tinder’s three second claim famous. To make the claim as tangible as possible for people, we were trying to think of things that take about three seconds to do,” say Mischief creatives Ashley Veltre and Holden Rasche.

“And while the average sneeze apparently also takes three seconds, we thought making a bag of chips would be more fun than a box of Tinder-branded tissues.”

Walmart Goggins

Ahem. Walmart would like to reintroduce itself.

It’s still your budget-friendly, all-in-one retail buddy, but it would like you to consider some of its tech flexes, such as:

Same-day delivery, half a billion products online, Walmart+ perks, and a streamlined digital experience.

The new campaign is anchored by the tagline “Walmart. Who knew?” and a spot with Gen X heartthrob Walton Goggins.

FLG

KFC is blinging out lunchtime with the Finger Lickin’ Fork.

It’s a silver, hand-shaped utensil designed for saucy Rice Bowls as way to address fans’ concerns over the mess.

Created by agency Mother and crafted by jeweler Sam Ozanne, the fork was sent to select social users and comes packaged like a luxury watch.

Can’t wait to find this cursed item at an antique store with zero context in like 20 years.

.99

Instacart is summering like it’s 1999.

The platform’s new campaign is a love letter to 90s childhood summers… and 90s cost of living.

Now, you can get Bagel Bites, Capri Sun, and Kool-Aid at 47.2% off, true to 1999 grocery-store prices.

And with retailer partnerships with Lowe’s, DICK’S, Michaels, and Dollar Tree, Instacart users can pick up tie-dye kits, sprinklers, and s’mores supplies to rekindle the nostalgia.

Whatever Lathers Your Sponge

Last time Sydney Sweeney worked with Dr. Squatch, fans joked (?) that they’d buy her bathwater.

Well, it’s time to pay up.

Dr. Squatch has made Sydney’s Bathwater Bliss: a limited-edition soap made with her actual bath water, plus sand and pine bark extract.

“There’s no playbook for turning Sydney Sweeney’s actual bath water into a bar of soap, but that’s exactly why we did it,” Dr. Squatch’s SVP of global marketing told the NYT.

As for Sydney herself, she calls the obsession “weird in the best way.”

Give Us The Finger

Smart ring maker Oura is flipping off our youth-obsessed culture with a new campaign.

“Give Us the Finger” features real people that actually look their age, like streetball trick shot artist George Papoutsis and lifelong tango dancers Mónica Romero and Omar Ocampo, all wearing an in-your-face Oura Ring.

“We’re here to celebrate something deeper: the joy of growing into yourself,” according to the brand. “We’re inviting you to wear your commitment—to living fully, aging intentionally, and supporting your health through every chapter. Because the goal isn’t to stay young. It’s to stay well.”

Goated

CeraVe has a brand new mascot. TBH, we’re kind of sad to report that it’s not Michael Cera.

Meet “Sarah V.,” the goat character inspired by social users who call the brand the “G.O.A.T.” of skincare.

Created by Ogilvy PR New York, Miss Sarah V. stars in short skits alongside influencers like Delaney Rowe and Keith Lee, interrupting their content with deadpan charm and a bottle of moisturizer.

It’s Gen-Z approved chaos inspired by organic fan commentary. Smooth.

Vegas’ Hottest New Social Club

Game nights are back on.

Uno is launching a new social club campaign this July at the Palms Casino Resort in Las Vegas.

The pop-up suite, decked out in Uno’s iconic color palette, will feature themed decor, tournament-style play, and exclusive variations like Uno Show ’Em No Mercy. Fans can win a stay by posting TikToks using a custom Uno Reverse Card filter.

This Vegas activation kicks off a nationwide series of Uno-themed pop-ups at bars and venues, complete with custom drinks, photo ops, and live events. Wild!