The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Blue Moon 🌑

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Goin’ Out Tonight 🎺

Uber Australia scored a mega feature from Shania Twain and Australian comedian-musician Tom Cardy for a new campaign.

The film opens with Cardy jamming in an Uber before Twain magically appears beside him for a little duet, reminding us that solving a Wordle, applying lipstick, or nailing a trombone solo just can’t be done behind the wheel.

Let’s go, friends! 🤠

Cranpus

Ocean Spray has gifted us a new nightmare before Christmas in the form of Bryan Cranston as Cranpus.

In a dark new cinematic spot by Piggyback, the “Just Add Cran” brand platform returns with Cranpus stealing sauces, juices, and craisins from all the merrymaking, like a becloaked and behorned Grinch.

It’s perfect and we’re sat for the movie franchise.

Cranpus

Ocean Spray has gifted us a new nightmare before Christmas in the form of Bryan Cranston as Cranpus.

It’s perfect and we’re sat for the movie franchise.

Unpunch

Capri Sun has made an impossible-to-pierce pouch (this time on purpose) for Halloween.

The new limited-edition “Trick & Treat” pouches are intentionally un-openable, made from high-strength ripstop nylon and sealed from the inside for maximum frustration.

Each set, available in daily drops on Walmart.com (Oct. 21–23), includes one trick pouch, one regular pouch, and a pack of straws.

Created with Mischief, The Kitchen North America, and Carst.

Will the Real Tilly Norwood Please Stand Up?

Mint Mobile wasted no time finding a real person named Tilly Norwood (as opposed to the controversial AI-generated actress making headlines right now) and getting her signed up as a customer. Props.

The campaign, called “MINTernet,” highlights the brand’s new 5G service at $30/month. Ryan Reynolds, (w)ry as ever, interrogates Norwood about her humanity, drawing contrast between all the AI hype and Mint’s real value.

Consensus is clear: Carbon-based organisms only.

You Can’t Miss It

Sour Patch Kids and DAVID Miami secretly stocked certain lucky homes with 20,000 bags of Sour Patch Kids to give out on Halloween.

To mark the sweet spots, they erected a 15-foot inflatable “Very Big Kid” at each, pointing right at the houses to hit up.

First, we got a 12-foot skeleton. Now, there’s a 15-foot candy. So, uh… how far does this go?

Add to Kart

Stonefire and Zulu Alpha Kilo NY have created Stonefire Speedway, an “unofficial” Mario Kart racing track where players race to collect naan instead of coins.

The integrated campaign spans Twitch, social, and digital, featuring creators like Faze Rug, Clix, and Loeya, who drew massive live audiences as they battled for naan supremacy.

This Is Not a Billboard

Chupps Footwear and Into Creative have erected India’s first biodegradable billboard in Mumbai’s Bandra district.

The 20-by-10-foot display, made from bamboo, mud, clay, cow dung, hay, and sawdust, naturally disintegrates in rain, just like Chupps’ biodegradable sandals that break down within 24 months in landfills.

According to Chupps founder Yashesh Mukhi, “The future of fashion won’t be defined by how long it lasts, but by how gently it leaves.”

BSOD

Where were you the day the world went blue?

Apple’s latest “Underdogs” installment (8 min), directed by Bertie Ellwood, takes us to a chaotic trade show where Apple’s team must navigate Microsoft’s famous blue screen of death.

And yeah, Apple has its own problems, but, to be fair, there hasn’t been a global Spinning Wheel of Death Day. Yet?