The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Is Rainbow Capitalism Dead? 🌈

Brands scale back support.

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Killer Campaign

Boost Mobile is joining forces with the campaign kings at Liquid Death to take on one of the scariest villains in consumer life: bloated wireless contracts.

In this spot, “Cellphone Bill” is a monster, played by comedian Tony Cavalero, who embodies the hidden fees and long-term traps of traditional carriers.

Produced by Liquid Death’s in-house studio Death Machine, the work spotlights Boost’s counteroffer: the “Escape Plan” with unlimited service for $25/month, no contracts, and no price hikes.

10/10 landing page, btw.

Misbehaving

Angry Butterfly’s new campaign for Halo Top for OOH and digital shows fans indulging in ice cream while making other questionable choices… like a bride flirting with someone else, a priest skipping confessions, or a grandma knitting racy lingerie.

But we gotta ask… it looks like AI, right? Right?

Rollin’ in Softwear

It’s almost King’s Hawaiian season. Let’s be real, it’s always King’s Hawaiian season.

The brand is dropping its first-ever “Softwear” collection, created with agency Erich & Kallman.

Lucky fans at Chicago O’Hare Intl Airport can get their hands on loungewear sets, travel pillows, and eye masks inspired by those pillowy dinner rolls…

As long as they swap the clothes they’re wearing on the spot in a private booth. All donated clothing goes to a local charity.

And yes, there’ll be rolls.

Welcome Back to Arlen

Tell you h’what…

Spiceology has teamed up with Hulu to celebrate the revival of King of the Hill with a limited-edition, beer-infused BBQ rub packaged in a collectible beer can.

The all-purpose rub blends smoked paprika, honey, garlic, onion, chili pepper, and beer extract that pairs with everything from ribs to corn, no matter if you’re team propane or team charcoal.

Guac is Still Extra

Chipotle is unwrapping its first-ever college rewards program, Chipotle U Rewards.

Interestingly, the program ties perks to key college milestones—like finals and graduation—making it the first national restaurant loyalty program built specifically for students.

To celebrate, Chipotle teamed up with Urban Outfitters for the “A Little Extra” Dorm Collection, a limited-edition line of back-to-campus décor inspired by superfans.

This collection has everything: A metallic “burrito wrap” throw blanket, bean bag chairs shaped like black and pinto beans, a chip-bag table lamp, a doormat, and more.

Guac is Still Extra

Chipotle is unwrapping its first-ever college rewards program, Chipotle U Rewards.

Interestingly, the program ties perks to key college milestones—like finals and graduation—making it the first national restaurant loyalty program built specifically for students.

To celebrate, Chipotle teamed up with Urban Outfitters for the “A Little Extra” Dorm Collection, a limited-edition line of back-to-campus décor inspired by superfans.

This collection has everything: A metallic “burrito wrap” throw blanket, bean bag chairs shaped like black and pinto beans, a chip-bag table lamp, a doormat, and more.

Perks of Being a Computer

De’Longhi’s high-end coffee machines are technically computers.

Well, they do process data, store information, give outputs, and run programs. They also happen to brew coffee.

Since U.S. law exempts “computers” from certain tariffs, LOLA MullenLowe agency rebranded the coffee machines as computers.

They took bitter tariffs and turned them into a whole latte brand flavor (sorry).

Summer Like It’s 1999

Instacart is closing out its nostalgic nineties campaign with a one-night-only concert with Third Eye Blind at Terminal 5 in New York City on September 4.

The free show will feature a full set by 3EB, including “Semi-Charmed Life,” which doubled as the soundtrack for Instacart’s summer campaign.

There will be neon-lit entry tunnels, retro-inspired cocktails, butterfly clips and frosted tips courtesy of Frosted Flakes, Slice Healthy Soda, Capri Sun, Dunkaroos, Lunchables, and more.

It’s gonna be so last century.

Plop Art

IKEA is opening a new store in Brighton, U.K. Incidentally, Brighton has a bit of a seagull problem.

So, in celebration, IKEA has dropped a fresh campaign (by Mother London with photographer Lydia Whitmore) featuring furniture items decorated with hand-painted bird sh*t. Or “plop art.”

That’s one way to resonate with locals and tourists alike.

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